Sunshine One Hundred Real Estate Group Co., Ltd.

Sunshine 100 China Holdings Limited (Stock Code: 2608 on the Hong Kong Stock Exchange) is a developer that focuses on the target market of young intellectual elites and the middle class, and maintains a leading position in this niche market.

As a nationally renowned brand, Sunshine 100 is committed to transforming from a developer to an operator, and from a single residential property to a complex property development. Our business covers major central cities in China's core urban areas, with three major product lines: innovative block complexes, shared service apartments, and large composite communities.

Sunshine 100 was founded in 1999, and its predecessor Guangxi Wantong Enterprise was founded by Mr. Yi Xiaodi in 1992. In 1999, Sunshine 100 successfully developed the Sunshine 100 International Apartment project in Beijing, and with the process of China's real estate marketization, entered a period of rapid growth. Currently, it has successfully laid out in more than 20 central cities across the country. The company was listed on the main board of the Hong Kong Stock Exchange in 2014.

As of June 30, 2020, the total construction area of Sunshine 100 Land Reserve is 11.93 million square meters, with an average selling price of nearly 200 billion yuan, including a large amount of land storage area developed through first and second level linkage. The scale and quality of land storage are much higher than those of similar scale real estate enterprises.

development strategy

1+3 "brand strategy:

Sunshine 100 always focuses on one target audience: young intellectual elites and the middle class.

Three main products have been formed: block complexes, shared service apartments, and compound residential areas.

Committed to the transformation from developers to operators, and from single residential properties to complex property development.

Goals and Future:

Transformation and upgrading are the main theme of Sunshine 100.

Implementing the "1+3" brand development strategy, focusing on the target customer group of urban new middle class, promoting the continuous innovation and upgrading of the company's main product line, and striving to enhance operational and service capabilities.

Accelerate the innovative research and development of high-end serviced apartment products in Himalaya, continuously improve operational capabilities, strengthen brand effects, accelerate turnover speed, and achieve rapid improvement in efficiency and scale.